Catherine Trombley: National pride or corporate identity?

-

A recent survey of Chinese employment trends carried out by Manpower Inc. seems to reveal a trend among Chinese workers to prefer working for a domestic company rather than foreign brand-name companies. Sixty-one percent of those who indicated a preference for a Chinese company were at the managerial level. This trend represents a considerable attitude shift as in previous decades working for foreign companies was a must-have of any CV and was a way of making one’s bones. As I perused the article an interesting question came to mind, what is the sentiment in my own country regarding the strength and favorability of domestic brands as employers?

Writing from the USA the feeling is that the giants of yore such as Ford, General Motors, General Electric, and others do not hold the sufficient flash and pizzazz for the new generations who are more interested in technology and forward-thinking industries. That is, not without some major brand makeovers at the very least. But is there a common thread between US and Chinese attitudes that all companies or HR managers can learn from?

According to the report, the attitude shift in China has been due to, “increasing compensation and benefits packages, more training and learning opportunities, and the perceived “glass ceiling” favoring overseas employees at senior executive level over local talent within foreign companies.” This at a time when in the US and Europe HR strategies are increasingly looking to reduce or freeze benefits, have employees share in the cost of benefits, and when promotions and education grants within companies have been put on hold while the economy stabilizes. Chinese companies may offer more training opportunities as the local workforce still has some catching up to do to compete with foreign expats, but these are still opportunities nonetheless.

Yet in the end, it seems that Chinese workers simply want what workers across the globe want: a sense that their work will be recognized and that they are not in a dead-end job. As the survey found, what keeps Chinese companies from overtaking foreign companies in the retention battleground is the lack of a compelling corporate culture and rigid hierarchies still found within many Chinese companies.

Get our essential weekday HR news and updates.

This field is for validation purposes and should be left unchanged.
Keep up with the latest in HR...
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

The wisdom that can be gleaned from this study extends beyond the climate in China and suggests that a motivational corporate culture—in practice as much as in theory—can make all the difference for retaining talent.

An international professional, Catherine Trombley brings an innovative approach to the world of international insurance at Rutherford Financial Services Inc. In an industry so focused on the needs of individuals and groups, a truly personalized approach is needed.

Prior to coming to Rutherfoord, Catherine was involved in translation and interpretation. She dealt with clients across a wide range of lifestyles from Embassy personnel to underpriviledged medical patients. My experiences in this field have taught me the need for clear communication across cultures as well as how critical it is to understanding multiple points of view when attempting to disseminate knowledge across a linguistic or cultural barrier.

Bilingual in Spanish and English, fluent in French, with knowledge of Portuguese and Arabic, Catherine is always interested in connecting with people... if it can be in their native language, all the better!

Latest news

Personalising the Benefits Experience: Why Employees Need More Than Just Information

This article explores how organisations can move beyond passive, one-size-fits-all communication to deliver relevant, timely, and simplified benefits experiences that reflect employee needs and life stages.

Grant Wyatt: When the love dies – when staying is riskier than quitting

When people fall out of love with their employer, or feel their employer has fallen out of love with them, what follows is rarely a clean exit.

£30bn pension savings window opens for employers ahead of 2029 reforms

UK employers could unlock billions in National Insurance savings by expanding pension salary sacrifice schemes before new limits take effect in 2029.

Expat jobs ‘fail early as costs hit $79,000 per worker’

International assignments are ending early due to family strain, isolation and poor preparation, as rising costs increase pressure on employers.
- Advertisement -

The Great Employer Divide: What the evidence shows about employers that back parents and carers — and those that don’t

Understand the growing divide between organisations that effectively support working parents and carers — and those that don’t. This session shows how to turn employee experience data into a clear business case, linking care-related pressures to performance, retention and workforce stability.

Scott Mills exit puts spotlight on risk of ‘news vacuum’ in high-profile dismissals

Sudden departure of a long-serving BBC presenter raises questions about how employers manage high-profile dismissals and limit speculation.

Must read

Matthew Jackson: What’s next for HR innovators?

What does the growth of technology in the workplace mean for HR professionals?

‘Optimal office’ productivity gains could unlock £39.8 billion GDP for UK and Ireland

The United Kingdom could reshape its economic future and unlock its share of £39.8 billion in untapped GDP if organisations were to optimise their workplaces, according to a new study by Ricoh and Oxford Economics, titled ‘The Economy of People’.
- Advertisement -

You might also likeRELATED
Recommended to you